Case Studies

A marriage between fidgeters and technophiles, MASTABOX self-titled product is the world’s first fidget cube that double up as a Bluetooth controller, packing a punch of features in a small, compact shape, inspired by the sensational fidget cube. Being the first of its kind, the MASTABOX team finding it challenging to find a correct market positioning, worsened by the lack of experience in the crowdfunding industry.

A marketing strategy was developed based on the analytics data of current market, focusing on market penetration, target market profile and product positioning. In turn, this strategy forms the base of our marketing campaign that was aimed at giving the best return on investment for the given marketing budget.

Advertisement for adult products is prohibited by most of the major platforms, this includes Facebook, Instagram and Google. A significant handicap in getting traction for The Lily, a female adult toy conceptualised by the Fleurotics team. Having stripped out of the available major marketing platforms and tools, Startkiz worked to improvise a guerilla marketing approach.

Aiming to break the taboo around adult products, Startkiz purposedly poked the topic through the use of humour. Crafty sales pitch involving a relaxed, fun and colourful video clip was produced. This strategic approach is further strengthened through Startkiz media network partners; through key influencers in the adult industry, the restricted campaign reached out, heard and resonated with the immediate target market.

YASHICA is a Japanese prestigious vintage film camera company which has been dormant for more than a decade, the brand had decided to relaunch their brand through Kickstarter platform starting with their classic film camera series. Being a prestige brand with a long history, YASHICA is known to have its own devoted followers and this is where the challenge lies; to introduce the brand to a newer, younger demographic yet preserving its core identity as to not disappoint its devoted followers.

Startkiz team started to rework the supplied creatives, focusing on shareability while maintaining their core vintage atmosphere. All of the visuals, press releases and copywriting were designed with the goal of passing the message that YASHICA has not left its root, however, it is rejuvenating its look to better serve the community. This is strongly reflected when Startkiz multi awards winning designer, Gray Leung, had further advanced the initial camera series to an innovative digiFilm Y35 Camera concept.